In these times of economic uncertainty, it is vital for your customers to understand how their business is performing. Are they losing customers? If so which ones, and are they gaining others? What do the new customers buy?
Reselling services represent a significant – and growing – part of the business for many IT consultants. Margins on IT hardware, and to a lesser extent, software, have fallen steadily. The fees that can be charged for higher-value work, such as code customisation and application testing, have also come under pressure, not least because of competition from suppliers in markets such as India or Eastern Europe and Russia.
The main reason companies lease high-value equipment is to spread the cost and to preserve capital. But there are also tax advantages to leasing equipment.
Cold mornings and the clocks going back are going to put up heating and lighting bills for businesses as winter draws in, but increasingly IT is putting up the electricity bill too. Power prices have increased significantly this year and it’s not yet clear whether they have peaked. Offer customers a power audit that covers printing, servers, desktop PCs, storage and peripherals or include it when you’re planning a new deployment to sweeten the deal — and try it out in your own office to find out how much you can save by managing IT power.
Unless your clients have just returned from a stint on Mars, there is every chance they will already have used VoIP, though they may not call it that. VoIP, or Internet telephony, has been one of the undoubted technology success stories of the last few years. Skype alone claims 200 million users, many of whom work in small and mid-sized businesses.
Get your payment terms straight from the start and follow up on invoices professionally to deal with problem payers
Microsoft Support Lifecycle
When a new service pack is released, Microsoft will provide either 24 months of support for the previous service pack (for Windows) or 12 months for all other products. Keep an eye on what will need updating when, to stay in support.
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Subscribe and get access to all of the back issuesBecause they can respond so quickly as business conditions change,small and midsize companies have an advantage in a volatile and uncertain economic climate".
Steve Ballmer, CEO, Microsoft
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